Academic Samples
These are excerpts of first-class academic submissions during my Masters in Marketing degree at London Metropolitan University.
As part of the Public Relations Strategy and Planning module I had to create a campaign to increase engagement and build relationships with the GSBL (Guildhall School of Business and Law) alumni.
This powerpoint was designed on Microsoft. All graphics were designed/edited myself using Canva.
Submission date: 4 January 2021
As part of the Understanding Consumer Behaviour module, I had write a report which focused on the launch a product/service into a new market. I chose to write about Spotify launching into South Korea. The first half of the report focused on an industry, country and consumer-decision making process analysis. The second half of the report focused on segmentation, targeting, positioning and the 7P’s of the Marketing mix.
Submission date: 3 February 2021
As part of the Marketing Research in Practice module I had to conduct a Qualitative research project on a company and industry of my choice. I chose to explore the attitudes and motivations of Generation Z towards using TikTok.
This powerpoint was designed on Canva.
Submission date: 18 February 2021
As part of the Creativity and Innovation Module, we had to innovate a product, service or business-model of a company in the UK. I chose to innovate Sainsbury’s own recipes by designing eco-friendly delivery meal-kits.
Submission date: 25 May 2021